Brand Listing Page
In less than a decade, Baby Phat by Kimora Lee Simmons has positioned itself in the world of fashion as the
premiere female hip-hop brand. Sassy, sexy, and stylish, Baby Phat first hit the scene as a publicity tool when
tiny tees with the clever name Baby Phat were produced to electrify a Phat Farm runway show. When
celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision
was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born.
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